- Wine trust-mark heave(i)nhea ("fine") + vein ("wine") = heave(i)n
- Inside a fine wine you can find grapes, rain, wind, sun and soul of plantation – palms calloused from labour.The joys and sorrows of the vintage are reflected in the palate – from time to time a tad of euphoria, in other times fistful of melancholy. Emotions you can relate to and learn to know.People and wine are similar in many ways. Both are moody from time to time; both are composed of different nuances; and both get better in time. In every bottle and personality there’s a band of emotions hidden inside.
5 stickers – representing groups of wine
20 emotions – connecting people and wine
20 colours – visualising emotions
- As no one wine, in it’s essence, can be characterised by only just one emotion, then for each a set of 3 characteristic and identifiable nuances have been found – these make up the combinations on the trust-mark stickers. Threesomes of emotions are made up of 10 most frequent emotions, wine characteristics.
- DETAILSEmployer: TBWA\GUVATRAK
Creative direction, art direction & design: Pello
Copywriting: Berit-Bärbel Rebane
Photos: Dmitri GerasimovTV production: NAFTA
popok international advertising festival | Yerevan Armenia 2010SHORTLISTED!Category: TV/Commercial/Food&Beverages