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Bēhance

Wine trust-mark "heave(i)n"

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  • Wine trust-mark heave(i)n
    hea ("fine") + vein ("wine") = heave(i)n
  • Inside a fine wine you can find grapes, rain, wind, sun and soul of plantation – palms calloused from labour.

    The joys and sorrows of the vintage are reflected in the palate – from time to time a tad of euphoria, in other times fistful of melancholy. Emotions you can relate to and learn to know.

    People and wine are similar in many ways. Both are moody from time to time; both are composed of different nuances; and both get better in time. In every bottle and personality there’s a band of emotions hidden inside.

    5 stickers – representing groups of wine

    20 emotions – connecting people and wine 

    20 colours – visualising emotions

  • logo/mark
  • 20 emotions/characteristics
  • As no one wine, in it’s essence, can be characterised by only just one emotion, then for each a set of 3 characteristic and identifiable nuances have been found – these make up the combinations on the trust-mark stickers. Threesomes of emotions are made up of 10 most frequent emotions, wine characteristics.
  • 5 stickers
  • stickers on bottles
  • commercial – dreamful ("unistav")
  • print – dreamful
  • commercial – passionate ("kirglik")
  • print – passionate
  • commercial – cheerful ("vallatu")
  • print – cheerful
  • commercial – flamboyant ("edev")
  • print – flamboyant
  • DETAILS
    Employer: TBWA\GUVATRAK
    Client: Tridens
    Creative direction, art direction & design: Pello
    Copywriting: Berit-Bärbel Rebane
    Photos: Dmitri Gerasimov
    TV production: NAFTA

    AWARDS
    popok international advertising festival | Yerevan Armenia 2010
    SHORTLISTED!
    Category: TV/Commercial/Food&Beverages