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Wine 101: Identity and Packaging Concept

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  • Wine 101 : Identity and Packaging Concept
    Created at Chapman University Spring 2011

  • Food and wine, the perfect pair, but for the beginning wine drinker it can be hard to know what wines pair best with what foods. Wine101 provides a quirky and fun approach for the 21-35 year old just getting her feet wet in the world of wine, matching each varietal of wine with the food it pairs best with. The straightforward vernacular design provides an ease about the label without making the consumer feel patronized.