Globalive Wireless Management Corp. was poised to launch a competitive new player into the Canadian telecommunications landscape: WIND Mobile. The WIND Mobile brand would propel itself on the promise of honesty and transparency and make wireless services affordable to Canadians. Prior to launch, Globalive had been engaging in an ongoing dialogue with Canadians about what they wanted, and Breakhouse was tasked to express Wind’s brand promise and commitment to conversation into a dynamic retail environment. The result highlights new technology, but as importantly it is a welcoming, open environment where you find your new phone around a harvest table. Stores and kiosks rolled out nationally. The conversation continues.