OVERVIEW >>WIND GAP MUSIC FESTIVAL is a bluegrass music festival located in Wind Gap, Pennsylvania. It is a four-day event suitable for camping out. When the bands aren’t playing people can go to different workshops.
CHALLENGE >>
The challenge was to design a poster series that grabs peoples attention and redesign the logo, giving it a more modern feel.
SOLUTION >>
The poster series took parts of bluegrass instruments such as a harmonica or guitar and pieced them together to make a modern, elegant design. The posters tell people information they need to know about the Wind Gap Festival. The mailer design uses the posters as an envelope. Upon opening, there is a postcard that gives more information about the event. The website carries the same style choices that the logo, posters and mailer use.meant to attract new customers.
Window Cling - a different way to apply the poster series.
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