Tom Marcantel's profile

Wilsons Leather Rebranding

Tom Marcantel
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Wilsons Leather
Rebranding
The assignment from Wilsons Leather was to develop a brand strategy and identity that reflected a more fashion-forward, upscale specialty retailer with an appeal to both sexes. This was a nearly year-long project, working directly with the Chief Merchandising Officer and the CEO of  Wilsons Leather to develop and implement the new brand across every customer touch point.
wilsons leather fashion advertising retail advertising brand identity brand strategy
wilsons leather fashion advertising retail advertising brand identity brand strategy
wilsons leather fashion advertising retail advertising brand identity brand strategy
wilsons leather fashion advertising retail advertising brand identity brand strategy
wilsons leather fashion advertising retail advertising brand identity brand strategy
wilsons leather fashion advertising retail advertising brand identity brand strategy
wilsons leather fashion advertising retail advertising brand identity brand strategy
Wilsons Leather Rebranding
Published:
Tom Marcantel's profile

Owner

Tom Marcantel's profile
USA

Wilsons Leather Rebranding

The assignment from Wilsons Leather was to develop a brand strategy and identity that reflected a more fashion-forward, upscale specialty retaile Read More

Published:

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