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Bēhance

Wilson's Hair Stylists

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  • Wilson's Hair Stylist

    The client needed a contemporary branding package for their start up salon based in Melrose, Scotland. The identity had be unique as two other hair salons were in proximity. Each of the other salons made use of poor typography with the stereotypical wavy haired female. Moving away from this dated look, an abstract mark was developed from a pair of professional scissors cut into an electric blue disc. The mark works alone on the business cards and window detail, becoming instantly identifiable with the salon, communicating the service and it’s contemporary nature.