The brand team knew that their consumers wanted to customize their gloves, but
they didn’t know where to start. They had an interesting challenge… “How do we
allow our customers a full, fluid customization experience without denigrating our
brand?” The solution included an extremely fun and visual web tool that allowed
the user choose and customize every part of their glove right down to the
stitching. They could also embroider their name on it, add an MLB logo and
choose their throwing hand.
The app has a very complicated back-end, but you
would never know it. On the front-end, the user only experiences the
ease-of-use and the fun, glove-creating goodness. Also, the client is ecstatic.
Unsure that their consumers would pay $330 for a glove, they were immediately
proven wrong. The app paid for itself within 2 weeks and continues to be THE
most successful project Wilson has ever done. We continue to scale the success
by integrating it into their retailers’ ecommerce sites.