In the 36 years of Willow Creek Community Church's history the area around the church has been built, grown and homes have changed hands multiple times. Willow Creek wanted to send out a direct mail campaign to bring awareness of the church in their neighborhood.
The first was a Christmas card wishing their neighbors a "merry Christmas." The second was an invitation to Willow Creek's Christmas services. The third was a magalog that arrived in mailboxes the week between Christmas and New Years showing what was happening at Willow in the first eight weeks of the new year.