Williams Lea Experience Design for TSO web catalogue
Corporate information solution specialist Williams Lea wanted us to create a white label visual style and user experience for its web shop that would provide access to a catalogue of stocked, dynamic, web-to-print and non-print products.
Embarking on the Listen phase, we begun by gaining an understanding of the Williams Lea web catalogue to identify key user types and establish the functionality we needed to enhance user experience. We researched vendors and defined their objectives, realised the potential architecture of the platform and articulated potential challenges to define the user experience.
We created several user journeys and scenarios for different client types in different service situations that helped define our function wireframes. Example Williams Lea clients helped us define the branding options the service could provide and from this we delivered a set of guidelines advising on how to incorporate them into the platform.
Once we'd completed the wireframes, we developed high-level white label designs that portrayed the look and feel of the site and reflected the user guidelines we developed. The guidelines work as a reference point for any designer or developer working on the Williams Lea Catalogue and advise on the foundation for creating a page. They also apply to the use and construction of elements within the pages themselves including typography, images, colour and iconography.