WilkinsonShein Communications felt it was time for a complete brand refresh. They wanted the new branding to feel as fresh, modern, clean and smart as they are. And they needed to have a graphic mark that would be unique and translate well across their social media channels.
This rebrand features contemporary and clean typography, a cool blue palette, as well as abstract images of people in motion. It also includes a mark (an abstract WS) that works well in color, or knocked out, which becomes a strong social media avatar.