Design for a new visual identity for Outdoor Media Specialists,
Wildstone Consultancy, who develop prime outdoor digital and large format advertising sites, helping landlords and property developers as well as local authorities turn passive spaces into highly desirable media locations.
The brief was to evolve the existing logo and then create a strong visual language that could be used across all their print and digital communications.
The final design uses a tight grid structure, defined colour palette and use of typography to create a unified identity that could be applied to different areas of the business. The samples below show a range of applications.
The website needed to be a responsive design that could be viewed on various devices and could be updated regularly by Wildstone in house. I had the pleasure of working with Content in Motion
and Pragmatic Web
who implemented my designs on the final build.