Wildcat Scotch Whisky is branded to be the unusual choice, the untamed spirit of Scotland. Challenging the international female to try something new and to not be chained by convention.
The story of this brand is encapsulated by the rare and elusive Scottish Wildcat. The branding aims to capture its curious, proud & notoriously untameable nature. Making the Wildcat the hero of the brand evokes the sense of femininity that is associated with felines whilst staying true to the Whisky’s Scottish heritage.