WildFire Collaborative is a design agency based in Ho Chi Minh City, Vietnam. We believe that creative effectiveness should be based on how quickly the idea spreads and how much people want to spend time with the brand. In essence - a good idea should be able to spread like wildfire.
We aimed to capture the essence of this passion uniquely in our Corporate Identity through a specially designed typeface. From the most basic shape of a typical flame, a stylized form is created to form the type base. We also wanted a more controlled manner for the 'flame-type' to spread from letter to letter, allowing more structure to the typography. The entire typeface is created on only 2 base shapes intertwining with one another at 2 angles. A color palate based on elements of fire and smoke was then chosen to bring the idea to life.