Wild Oats Market is a chain of grocery stores specializing in natural and organic foods, but their previous annual reports had not played up this specialty. This annual report pulls inspiration from nature using flecked recycled paper. The earth tones combine with silhouettes of fruit on branches, photographs of brightly colored produce, and farming scenes. The graphs use leaves to measure quantities. Even the CEO's photograph is set outdoors.
This project was completed as a part of coursework and was not used by Wild Oats Market.