WILD BITES™ Dog Treatsbrand strategy, identity (redesign), packaging, point-of-purchase material
Wild Bites™, a line of organic dog treats, approached Exhibit A: Design Group to design its packaging in response to a decrease in customer sales. The home start-up company had early success as a result of a great product, but the lack of shelf appeal and an increase of competitors in the 'natural' pet snack market threatened the business. The company also set out to expand its product line for launch into a broader market. We altered the company logo and created a cost effective packaging system that communicates the character of the product: natural, fresh, organic, healthy and gourmet. The consistent package design creates a family of products that focus clearly on the company identity to increase brand recognition. A series of info cards and point-of-purchase promotional material were designed to increase in-store presence as part of the brand launch.