The shorter, the faster, the better!
Widerøe wanted us to help them promote their new, short url: wf.no
We had people try out how fast they could type it.
The activity was present in both banners as well as on a minimalistic site. Everyone who passed the minimum 0,7 seconds was eligible to enter the daily draw of a ticket to one of Widerøes 40 destinations in Norway.
Art Direction: Torstein Greni
Copywriting: Stein Simonsen
Design: Alexandra Thorvall