In 2008, I was lucky enough to attend the 'Wonder of Words' workshop held by Patrick Collister in Cairo, Egypt. After 3 days of intensive brainstorming and large bread baskets filled with mini croissants, the task was to sell what we did best as creatives to the one person that mattered the most in our network. In my case, it was Ossama El Kaoukji, the Chief Creative Officer of Memac Ogilvy MENA. I finally presented the below and was awarded 1st prize. My gift was a beautiful limited edition World Press Awards 2007 book. It has inspired me on countless occasions and keeps making my collection of fiction look much more sophisticated than it really is.