Brief: Print campaign as the part of Kobo's release integrated campaign.
Target: Men / women who enjoy reading.
Concept: The serie of posters follows the basic idea of entire campaign: creating a mystery around, so called, Kobo and represent him as a character that keeps inside many faiths and stories because it's an innovative and capacious eReader.
Tone of voice: Original, Challenging, Intriguing.
Agency: Ogilvy & Mather Advertising, Milan
Executive Creative Director: Giuseppe Mastromatteo / Alessandro Sabini
Client Creative Director: Giordano Curreri / Marco Geranzani