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"Who is Kobo?" Campaign for Mondadori©

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  • Kobo
    Read Freely
    Brief: Print campaign as the part of Kobo's release integrated campaign.

    Target: Men / women who enjoy reading.

    Concept: The serie of posters follows the basic idea of entire campaign: creating a mystery around, so called, Kobo and represent him as a character that keeps inside many faiths and stories because it's an innovative and capacious eReader.

    Tone of voice: Original, Challenging, Intriguing.
    Client: Kobo

    Agency: Ogilvy & Mather Advertising, Milan

    Executive Creative Director: Giuseppe Mastromatteo / Alessandro Sabini

    Client Creative Director: Giordano Curreri / Marco Geranzani
  • Title: "Kobo is cynical, unscrupulous and faithful only to one code: that libertine."
  • Subtitle: "Kobo are the characters, the stories and the books you love to read when ever and where ever you want."
  • Title: "Kobo been bitten by a vampire and can be saved only by true love."
  • Title: "Kobo has killed the heroine of his novels and now he's forced to resuscitate it."
  • Title: "Kobo walks to the south in the search of food and protects the child that carries the fire."
  • Title: "Kobo is a policeman from Edinburgh. He's corrupt and loves curry."