Richmond Fellowship of Macau is non-profit making organisation for psychiatric patients. It’s the first time to hold a photographic exhibition … Read More
Richmond Fellowship of Macau is non-profit making organisation for psychiatric patients. It’s the first time to hold a photographic exhibition to represent the real life of the psychiatric patients in Macau. The organisation hope to take this opportunity to attract media attention and to gain public notice. They don’t want the promotion of the pictures will be a major focus of the exhibition which is done for humanitarian reasons.
We hope the people not only to win free from bias and prejudice but also to understand them. In addition, we think the challenge is how to have a deep impression of a simple logo and make it fit into the whole plan.
The target audience is the citizen, and during the four weeks we were go through the discussion and direction to the topic, and finally different kinds of the promotion were represented of the show.
At last, the exhibition was visited by lots of people, the age around 20 to 60 years old, there also include the personage and professional personnel of high management layer, the art fields in the business enterprise. Read Less