WhiteCollarZoo
The aim of the brief is to create a range of up to 8 channel promotions/programme bumpers for Zoo One, which will be transmitted between programmes. Zoo One is the premier channel where the best of the best content gravitates to. The channel will include a combination of comedy chat shows, documentaries, films, music video shows and animation. White Collar Zoo is a new web TV network dedicated to showcasing and supporting independent and up & coming artists and producers. Zoo One’s audience is aged 16 to 35 and it is important to the channel to maintain a creative and original edge as White Collar Zoo is positioned to be an alternative to the mainstream, a revolution in television. These ideas need to be storyboarded before the commissioning process and will allow a theme or series of linked ideas to be established (rather than 8 separate ideas) while still involving variety. As the sequences will be shown repeatedly they need to bear more than one viewing so detail is important.
Each sequence will be a maximum of 5 to 7 seconds and needs to include the Zoo One logo, while still being an open brief as any medium can be used (2D, 3D, live action or a mixture of all). Final delivery files will be broadcast standard 1920 x 1080 HD with 14 x 9 safety, which does affect the design of the ideas to a certain degree but mainly in terms of framing and scene planning. The most important aspect of these ideas will be that they have to be logical, concise and visually appealing to an audience that has elevated expectations of the content that is presented to them.
Storyboard concepts
Final Renders
