This brand, Blue, was created for the White House microbrew. It is inspired by the color Blue, a symbol of Liberty and Unity during the American Revolution. The creation of the brand is meant to reunify our country after the division created from the election.
The label is inspired by the original hand script style of the Declaration of Independence, Constitution and Bill of Rights along with the classic typefaces used in these documents, Caslon and Baskerville.
The packaging is meant to be a limited edition gift package given out at White House functions, not sold, and meant to be a sharing pack, opening up to share the beer directly from the President to the people.
The outer packaging and design is meant to be simpler and more humble, like the blue uniforms of the Americans, and then on the inside, the blue bottle is revealed and meant to create a sense of surprise and discovery.