This lo-fi animation is the case story of the White Chokotoff launch campaign, wich was a national radio-saga with different waves, broadcasted all over Belgium. The idea of the campaign was to communicate the launch of the White Chokotoffs as a productin mistake... During the 'crisis communication' and before the end of the saga, all stock in the shops were emptied.

All character design & illustration are made by Alex Simionescu & Marlene Wautot. Read Less