'Blu Bathworks' Michael Gottschalk featured in Objekt Magazine, December 2012 issue:
"Although he has always been interested in architecture, his latest
activity was generated by frustration (to use his own words) – frustration because he could never find the bathroom -and sanitary-
ware for his building projects that went with his vision.
He explained: “...The baths and taps I wanted to
use in my designs weren’t always certified for North America. The
strict rules that apply here seemed to determine what I could and
couldn’t use. That was when I decided to take the bull by the horns.
In 2009 I, with my business partner, decided to develop Blu Bathworks into a brand. It’s geared to modern European design, but
certified for North America. The rules here are so strict that if
something’s approved here it will be alright for the rest of the
world”, Michael told us.
He has now been working on this project for three years and in
2012 opened a showroom in Vancouver, also moving there that
year with his family. In fact ‘showroom’ does not do justice to the
concept: it is more of an interactive studio from which he plans to
forge partnerships with designers, architects and property developers.
“I want to turn Blu Bathworks into a global brand. I’ve allowed myself five years to achieve that and we’re on the right track. Fortunately my business partner knows about brand development”, the
architect said, and he went on: “It’s enjoyable work, developing a
brand, even though it takes a lot of time and energy to understand exactly how all the links in the chain tie in together – from designing through to marketing of the product.”
In implementing his ideas he works closely with suppliers in Italy,
Switzerland and Germany. “People who have a thorough understanding of the business and are enthusiastic enough to develop
new products and investigate new forms”, as Michael Gottschalk
put it. Click here to read more on Blu Bathworks
Text & photos by Hans Fonk