Since 1910, Sunbeam, an American home appliances manufacturer, helps make household chores become
easier and save time for people. With this concept, Sunbeam has opportunities to be more than just
a manufacturer of household appliances.
I created the new Sunbeam to present the image of company that brought quality living to their consumers.
I wanted to portray Sunbeam’s products and their extended services that they gave consumers more time,
energy, and opportunities to do what they really want and need to do.
The new identity is the Robin. This bird is known as a symbol of Spring which is a time of newness.
It symbolizes new beginnings and the start of enjoyment.