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Which shoe fits you?

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  • Cinderella's glass shoe only fit her. Which shoe fits you? 
     
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    When Cinderella lost her glass shoe, the prince looked for the right foot to fit into the shoe. 
    Which shoe fits you?

    Ecco wanted a concept site to showcase their shoe collection for the various seasons. To add some zest to the concept, we developed a concept where we would look for the right shoe to fit you. And you could win it. 

    Connect with Facebook, and we will see if we can find a shoe that fits, based on your status posts and settings.
    Say, you're female, 30-40 years old, and you've mentioned the word "jogging" at some point in your status field, well, then we find you a training shoe. You do love jogging, right?
    But if you wanna go again, we'll select a different shoe for you, just for fun. Because you may also have other hobbies, like "shopping", so we'll pick out a pair of elegant pumps for you.
     
    My responsibility: 
    -Concept Development
    -Art Direction
     
    The design was done by Paul Holliday at Mediafront. 
     
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  • Of course, you can share the shoe that was chosen for you on Facebook.