Wheat Thins is own by Nabisco, a subsidiary of Kraft Foods Global Inc. Being tasked to redesign the single serve packaging, my group was asked to focus on the on-the-go customer, convenience store owner and convenience store shopper. All branding was left the same and photographs were chosen that focused on the health benefits of the product to help separate it from chips or cookies located in close proximity on a store shelf. The single serving of Wheat Thins was housed in a standup pouch that fit in vending machines, on shelves and in the cupholder of a car console.
Design work produced includes new packaging graphics and product design. This project was completed as a class project in partnership with Kraft Foods and American Packaging.