If you have been walking down a street in any Euroland city in the recent months, chances are that you might have bumped into the image of a deconstructed Magnum ice cream.
The unusual ad, shot by our favorite photographic duo Diver & Aguilar, shows inner juicy chocolate or strawberry guts painting abstract shapes on the ad billboard, literally a flavor feast for the eyes.
The campaign has been extremely successful and it was prized with a Gold EPICA Awards and, to mark the launch in Singapore of two new flavors, Magnum has commissioned Diver & Aguilar to create the new images.
Sweet!