A microsite and stop motion video for Sodexo that brings its complex, data-rich annual sustainability report to life in an accessible manner for a wide audience. The story focuses on the history of the American lunch, and how making healthy and sustainably responsible choices daily can make a difference. In the video, we used real food as the medium. Through stop motion animation, unhealthy and healthy foods were juxtaposed and transformed to illustrate the message in a fun and relevant way.
Storyboards:
