Showcase & Discover Creative Work Sign Up For Free
Hiring Talent? Post a Job

Bēhance

What is the key to successful online advertising?

  • 546
  • 22
  • 2
  • What is the key to successful online advertising?
    A 5000 word dissertation – read, comment & download
  •  From the essay:

    "Today people are living in a world of nonlinearity and constant change. Especially when it comes to the worldwide web and the age of Web 2.0, a lot of brands have lost connection with their target audience and desperately struggle how to successfully reconnect.
    As a result what one can witness, is a shift in Marketing which leads to a change from traditional to interactive advertising. The outcome is a transformation from passive to interactive users, consumers are converting into prosumers, the content changes from a static into an active one and the timeframe of a campaign is progressively “open“ and expandable.
    Moreover, people are the new currency and customers become products traded by brands. Corporations are redirecting their budget from media outlets, towards customers."

    Information:

    The essay investigates what it takes to produce effective advertising and provides three representative case studies (Old Spice, Burger King, Pepsi). This dissertation was written within 3 months and is one of the four modules of the graphic design [BA] programme at the Prague College. Copyright by Filip Triner 01/2012.

    About the cover:

    The cover is hold by a typical sales label to catch the reader`s attention and trigger him to answer the question by looking at the backside of it. The answer reveals that " people are the new currency and customers become products traded by brands." ( –the reason why it is printed on
    a label).

    Download here


  • Click to APPRECIATE and COMMENT please :) !