“To understand the meaning of design is…to understand the part form and content play…
and to realize that design is also commentary, opinion, a point of view, and social responsibility.
To design is much more than simply to assemble, to order, or even to edit;
it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify,
to dramatize, to persuade, and perhaps even to amuse.
Design is both a verb and a noun. It is the beginning as well as the end,
the process and product of imagination”