Promo campaign and site for Bushmills whiskey.
Goal:
Introduce the brand into the digital environment.
Increase the awareness of potential customers.
Idea:
It was like that: we were sitting and racking our brains on what to create when Sid Vicious appeared and came up with the concept: «Guys! Why don’t you produce a really stylish Bushmills bottle with, let’s say, hidden spots? One finds a spot, clicks on it and gets an interesting fact about Bushmills whiskey. The one who finds all the secret spots wins the bottle. Real bottle».
Obviously, we were grateful: «Thank you, Sid! It’s a great idea! By the way, you certainly don’t need any fees since you died 31 years ago?»
It was like that: we were sitting and racking our brains on what to create when Sid Vicious appeared and came up with the concept: «Guys! Why don’t you produce a really stylish Bushmills bottle with, let’s say, hidden spots? One finds a spot, clicks on it and gets an interesting fact about Bushmills whiskey. The one who finds all the secret spots wins the bottle. Real bottle».
Obviously, we were grateful: «Thank you, Sid! It’s a great idea! By the way, you certainly don’t need any fees since you died 31 years ago?»
Results for 2 months without any adv support:
70k+ unique users
500k+ pageviews
9+ min average time on site
Contest participants precisely recognize Bushmills bottle on the shelf.
Even with their eyes closed.
70k+ unique users
500k+ pageviews
9+ min average time on site
Contest participants precisely recognize Bushmills bottle on the shelf.
Even with their eyes closed.
Process
3D modeling, photo shouting, illustrations, flash, video compositing.
