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Bēhance

What do you know about Bushmills?

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  • Promo campaign and site for Bushmills whiskey.
     
    Goal: 
    Introduce the brand into the digital environment.
    Increase the awareness of potential customers.
  • Idea:
    It was like that: we were sitting and racking our brains on what to create when Sid Vicious appeared and came up with the concept: «Guys! Why don’t you produce a really stylish Bushmills bottle with, let’s say, hidden spots? One finds a spot, clicks on it and gets an interesting fact about Bushmills whiskey. The one who finds all the secret spots wins the bottle. Real bottle».
    Obviously, we were grateful: «Thank you, Sid! It’s a great idea! By the way, you certainly don’t need any fees since you died 31 years ago?»
     
    Results for 2 months without any adv support:
    70k+ unique users
    500k+ pageviews
    9+ min average time on site
     
    Contest participants precisely recognize Bushmills bottle on the shelf.
    Even with their eyes closed.
  • Process
     
    3D modeling, photo shouting, illustrations, flash, video compositing.