Showcase & Discover Creative Work Sign Up For Free
Hiring Talent? Post a Job


What do you know about Bushmills?

  • 316
  • 19
  • 2
  • Promo campaign and site for Bushmills whiskey.
    Introduce the brand into the digital environment.
    Increase the awareness of potential customers.
  • Idea:
    It was like that: we were sitting and racking our brains on what to create when Sid Vicious appeared and came up with the concept: «Guys! Why don’t you produce a really stylish Bushmills bottle with, let’s say, hidden spots? One finds a spot, clicks on it and gets an interesting fact about Bushmills whiskey. The one who finds all the secret spots wins the bottle. Real bottle».
    Obviously, we were grateful: «Thank you, Sid! It’s a great idea! By the way, you certainly don’t need any fees since you died 31 years ago?»
    Results for 2 months without any adv support:
    70k+ unique users
    500k+ pageviews
    9+ min average time on site
    Contest participants precisely recognize Bushmills bottle on the shelf.
    Even with their eyes closed.
  • Process
    3D modeling, photo shouting, illustrations, flash, video compositing.