Sarah-Louise Drew's profile

What Not To Say Campaign

Sarah-Louise Drew
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What Not To Say

What Not To Say is a campaign that coincides with Mental Health Awareness Week. It aims to reduce the stigma that surrounds depression by challenging individuals to reassess their own approach to the illness.

A series of large format prints ironically present unhelpful phrases that sufferers regularly encounter when depression is openly discussed*. The additional reflective posters encourage visitors to interact and show their support in the fight to de-stigmatise depression. Individuals upload their selfies onto social media using the hashtag #WhatNotToSay. Support Selfies are then collated onto a live-updated wall on their website.

Featured in Creative Stance, published by Common Editions

social social design social media twitter mental illness mental health depression support campaign selfie Critical Mass LCC UAL London
social social design social media twitter mental illness mental health depression support campaign selfie Critical Mass LCC UAL London
social social design social media twitter mental illness mental health depression support campaign selfie Critical Mass LCC UAL London
social social design social media twitter mental illness mental health depression support campaign selfie Critical Mass LCC UAL London
social social design social media twitter mental illness mental health depression support campaign selfie Critical Mass LCC UAL London
social social design social media twitter mental illness mental health depression support campaign selfie Critical Mass LCC UAL London
social social design social media twitter mental illness mental health depression support campaign selfie Critical Mass LCC UAL London
social social design social media twitter mental illness mental health depression support campaign selfie Critical Mass LCC UAL London
social social design social media twitter mental illness mental health depression support campaign selfie Critical Mass LCC UAL London
What Not To Say Campaign
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Sarah-Louise Drew's profile

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Sarah-Louise Drew's profile
London, United Kingdom

What Not To Say Campaign

The What Not to Say Campaign An interactive exhibition that aims to encourage its audience to think introspectively and reassess their own approa Read More

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Attribution, Non-commercial, Share AlikeAttribution, Non-commercial, Share AlikeAttribution, Non-commercial, Share Alike