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Bēhance

Wexford

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  • Wexford

    In order to stand out and compete within the domestic marketplace, Wexford County required an identity and proposition that communicated the county’s core offering - heritage and international culture. Concentrating on this, we developed the proposition, "So Old, So New", which marries County Wexford’s rich heritage and history with its contemporary culture.

    The identity we created is based on a Viking script to echo the heritage theme, while remaining a distinct and ownable written style that is contemporary and unique.
    Engaging and vibrant imagery focused on Wexford’s two core offerings of heritage and culture, ensuring that the key message of the identity was communicated strongly to the target audience