Westpac. Online Investing.

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Profiling tool. Online campaign. (2010)
copy: Paula Keamy

http://westpac.lavenderdigital.com.au/profiler/

This profiling tool was the central part of the launch campaign for a new Westpac Online Investing website. It asked 10 quick questions, then revealed what kind of investor type you were. In close to real-time, it then showed what similar investors were investing in.