The campaign targets the local community and selected businesses, and aims to generate more stock donati… Read More
This began as a self-initiated project.
The campaign targets the local community and selected businesses, and aims to generate more stock donations to Weston Hospicecare shops on a long-term basis.
I created a concept to engage and communicate this message to the public, as well as raise the profile of Weston Hospicecare.
As it was a long-term campaign it needed to be fresh, eye-catching and have the flexibility to be used throughout the year and still have the same impact.
I created a series of posters, leaflets, a set of e-newsletters and custom-shaped subscription cards.
The seasonal e-newsletters were designed as a reminder for the public to donate quality goods.
I have used a variety of simple illustrations throughout all of the designs, combining a mixture of household items such as, clothes, accessories and furniture, which can be recognised quickly informing the public that these are items that can be donated.
I was working closely with Weston Hospicecare throughout the whole design process, as they have offered to use a selection of my designs. Read Less