Western Institute for the Deaf & Hard of Hearing
- A new look for a 55 year old brand
- BC's venerable not-for-profit agency WIDHH (Western Institute for the Deaf & Hard of Hearing) was looking for a fresh new way to appeal to a younger demographic. As well, they sought to escape the stigma of hearing aids being associated with 'illness'. The result was a humorous take on their USP—they don't sell one type of hearing aid.
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