Technology, science, philosophy, future, progress, concentration, anticipation, human and artificial being plus many other words can describe this unique concept illustration designed for Western Digital company. Codenamed RED it represents much more than photography, movie, data cloud storage or hard disk drive.
Unfortunately this project is suspended but I want to share a bit of creation process, general idea investigation as well as creative and art direction where every single piece of art is because of some reason.
Art Director: Margaret Bornais
Digital artist: Maciej Hajnrich
Agency: RR Partners
Client: Western Digital