West Elm approached Fluid to pitch a redesign of their ecommerce experience, including the visual design and a major UX/UI overhaul. Excited by the prospect of designing a site for one of our favorite brands, we went about completely re-imagining what the catalog shopping experience could be online. In the end, we didn't win the business but we came up with some amazing ideas and a killer design presentation and earned us quite a bit of respect from the client. Read Less