West Elm Brand Book
This is a brand book that I created for West Elm, the home decor and furniture store, as an assignment for my Advertising class. It was more of an exercise than a project, but I had fun with it and wanted to emulate West Elm's eclectic and handmade style. Hand-bound, and not quite perfect, this little book portrays the characteristics of West Elm: handmade, cultural, natural, and whimsical.
On each page of the book there is an object/objects that is meant to represent West Elm. If West Elm were a drink, what would it be? If it were a toy, what would it be? A song? A book? etc