Redesigning WestCoastChoppers.com was a two-pronged affair, the first task being far easier than the second. West Coast Choppers' store moved significant volume and product through their doors, even though the site was very difficult to navigate and operate.
Our main focus was to improve the customer experience, and put all the necessary content at shoppers' fingertips. I wish that I could show you before and after shots, because this final product was a breeze to navigate, filled with large (and multiple) images for each product, and quite easy to administer from the custom-built store management admin.
Design no longer online - redesigned in late Spring 2008.
The new frontpage featured a handful of products but really focused on marketing, promotions, and rebranding.
Large thumbnails with beautiful photos are terribly easy to work with. The best trick of this layout is the CSS required to dynamically place the "on sale" and "new" bannesr over the corners of the thumbs.
Our directions were simple: make this site look nice, and feature large photos of the products so people know exactly what they're getting.
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