Fairways is the importers of Renault, Jeep and Mitsubishi cars in Cyprus. When they were moving showrooms, they needed a direct mail for all their existing and new customers, to notify them of the new addresses in all the cities. Not being able to show one of the particular brands, this proposal was to focus on the actual move rather than the cars. The DM card, printed on brown recycled card has a DIY moving van cutout branded with the Fairways logo.
Awarded by Design & Design
To be printed in Book of the Year Volume Three, released Dec 2010.
For Pandora Oglivy & Mather, Cyprus.