- Wellspring Identity
Logo, stationary and doctor's notepad
- This identity package was created to promote a orthopaedic surgery and sports medicine practice. The client was after a clean and active look that complimented the minimally-invasive procedures performed at the practice. The 3, 3 centimeter lines found in every piece are conceptually based on the 3, 3-centimeter incisions that are made during surgery. This allows the doctor to have an example to reference when explaining how only 3 small incisions will be used in the procedure.