As a graphic designer, the challenge of evoking a message or feeling through a simple logo is a great test. I was approached by a family member starting their own practice, asking if I could help with the branding. At first we were talking of web design which I've done a bit of, but then it came to the logo. Having a solid logo for your business, small or large, is incredibly important so I wanted to make sure that was covered first. We discussed the message of whole health, family and the doctor as their advocate, I drew up several designs and then we came to this.
With that down, the branding process is continuing to business cards and a solid web space... more pictures to come soon!