- Wellington House —Brochure
Even in the heart of London some addresses stand out. Wellington House, situated on Buckingham Gate, a few hundred yards from St James’s Park and Buckingham Palace is one of them.
Ideas Factory were appointed to deliver an identity and a comprehensive set of marketing materials by Land Securities.
The logo was applied to a number of materials and combined with a variety of finishes to create a truly unique identity. These included etching key messages on samples of the stone being used on the building itself, which we then photographed and incorporated into the designs. The marketing brochure is presented in a beautiful, laser-cut slipcase.
The success of the campaign extended to the Far East, where response to the adverts was overwhelming and the marketing suites proved a resounding success.
The campaign was supported with a website which can be viewed at http://www.wellington-house.com