- Wellies Wine Label
Wine label design for Astor Wines & Spirits. Ended up not being used.
- I was asked by the wine buyers at Astor Wines and Spirits to re-design the label for Wellies, a New Zealand wine that features two varietals, a Sauvignon Blanc and a Pinot Noir. To me the name Wellies evokes playfulness, so I opted for bright colors and bold shapes. I had in mind licorice packaging - bold primary colors with black shapes. In the end they decided not to use my design, but I'm still happy I had the chance to work on it.