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Wellies Wine Label

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  • Wellies Wine Label
    Wine label design for Astor Wines & Spirits. Ended up not being used. 
  • I was asked by the wine buyers at Astor Wines and Spirits to re-design the label for Wellies, a New Zealand wine that features two varietals, a Sauvignon Blanc and a Pinot Noir. To me the name Wellies evokes playfulness, so I opted for bright colors and bold shapes. I had in mind licorice packaging - bold primary colors with black shapes. In the end they decided not to use my design, but I'm still happy I had the chance to work on it.  
  • Sketches - Round 1 of Designs