Hansells Food Group manufacture some of the packaged food for WeightWatchers in NZ. WeightWatchers had recently launched a new look and each of these 22 Hansells products needed repackaging. The new guidelines were extensive and for most, each graphic element and image had to be created from scratch - so it was a big project to undertake. Working with the photographer, stylist and illustrator, I designed each package and got them ready for production.

Agency: Curious Design   |   Involvement: Art direction, design and implementation