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Bēhance

  • Weibulls is one of the best known Swedish companies in the gardening and farming industries. The company has its roots in Southern Sweden and was formed in 1870. Their products, which are mainly seed bags of all kinds, are sold in quantities all over the country.

    Kollor was approached by the largest design industry publication in Sweden, Cap&Design, to conduct a re-design of Weibulls existing graphic profile and packaging. The mission was fictitious, but with the purpose
    to inspire the magazines readers. Our proposal was published in Cap&Design No 2, 2012. This is the result!

    Read the article on the web by clicking
    here (Swedish only).
  • The old Weibulls logotype.
  • The new Weibulls logotype by Kollor.
  • The seed packages before.
  • The seed packages by Kollor.
  • Dingbats named "Fröbats". The word Frö means seed in Swedish.