A relaunch campaign for the classic UK breakfast cereal Weetos. Weetos wanted to focus on a new audience of hungry growing teenage boys. Our aim was to create a humorous advert, which would strike a chord with this age group, positioning Weetos as the ideal fuel to help teen boys maintain strength throughout the day. A comical moustache motif was used to convey the cereal’s wholegrain, vitamin D and iron enriched credentials which help kids maintain strength throughout the day.

Moustache Combat - Weetos’ first ever, social media game.

Inviting teenage boys all over the UK to engage in mortal combat with the world’s ultimate moustaches. The game uses the Facebook SocialGraph and uses the data to personalise the game to the player as they try to beat the moustaches and their friends. The Top 10 players were rewarded with gold and diamonds each week. 

We also won the social media account. Think this image was a crucial part of the winning presentation.