"TREW's smart, engineering-minded approach to redesigning our website and developing a comprehensive marketing plan has delivered outstanding results. Website traffic has increased three-fold in the first several months and the number of leads we are passing to sales has continued to increase." -Dr. Fred Bloennigen, President, Bustec
Founded in 1997, Bustec is a leading supplier of high-performance data acquisition and test products in the power generation, aerospace/defense, and medical device industries. Test and design engineers at companies such as Lockheed Martin, Boeing, Siemens, and NASA have come to rely on Bustec products and solutions due to their proven high accuracy, throughput, and channel density.
One of the first projects Bustec selected TREW Marketing to lead was a comprehensive redesign of their website. The goals were to create a clean, professional, modern design with improved navigation; update company and product content; create an easy-to-use CMS (content management system), making it easier to regularly update the site; and deliver a positive, effective brand experience.
- Website goals and strategy, including content navigation, product categorization, user experience, and a home page promotion management system
- Detailed web redesign plan including design, navigation, content management, search optimization, and analytics
- Development of a flash-based tutorial that quickly and visually communicates the unique nature of Bustec's product interchangeability between platforms
- 300% increase in website traffic in first 6 months of launch
- Streamlined product pages with easy-to-use tab navigation for product overview, documentation, accessories, specifications, and related products
- Updated content with high-value calls-to-action to drive leads
- Efficiency gains with custom Product Quickfind feature, allowing web visitors to quickly locate products by measurement type
- Flash-based video describing product interchangeability, giving the visitor a short (~1min), immediate understanding of product benefits
- Website Before and After