The Italians are known for their sense of style. Persol specifically is known for their craftsmanship and attention to detail.
We were given an opportunity to redesign and repackage the online personae of Persol. A steep challenge, but one that came off with marked success. From their ongoing ties to the art world with their Artists Series, to the bringing back of the iconic Steve McQueen blue lens glasses - there's such a rich history to work with.
After much collaboration we worked through reorganizing and redesigning Persol.com for a world audience. This include graphic design, 3D environment creation, intensive flash development and even Google Maps integration.
A cultural and style icon was reborn.